Infographic: Does Mobile Advertising Work? – Mobile Marketing
Mobile programmatic platform Byyd has released the results of a mobile advertising effectiveness study conducted with On Device Research, looking at 16 campaigns from brands including Coca-Cola, Sony, Sky and KFC.
The research looked at the impact of mobile ads in terms of brand awareness, ad recall, brand favourability and purchase intent.
More people set to turn online for groceries, and Christmas shopping: studies | Internet Retailing
Seven in 10 Christmas shoppers will buy online this year as they look to cut the costs of the holiday, a new study suggests.
Meanwhile, IGD research suggests that 42% of UK grocery shoppers could be converted to online shopping.
Email beats out social network tools in consumer communications | Retail Customer Experience
When it comes to the fastest and most accurate retail customer service communications approach it appears the old standby, email, still beats out all the new social ways of engagement, including Facebook and Twitter.