Does Mobile Advertising Work?

Infographic: Does Mobile Advertising Work? – Mobile Marketing

Mobile programmatic platform Byyd has released the results of a mobile advertising effectiveness study conducted with On Device Research, looking at 16 campaigns from brands including Coca-Cola, Sony, Sky and KFC.

The research looked at the impact of mobile ads in terms of brand awareness, ad recall, brand favourability and purchase intent.

 

Read the article

Contact


 

HighCo Publi Info


+32 3 660 11 90

Contact Publi Info by email

    captcha